Why Small Business Owners Often Miss Financial Warning Signs
Most small business owners I’ve spoken with describe the same quiet panic. Sales look fine on paper, the accountant says the books are clean, yet the bank account dips lower every month for reasons no one can quite explain. This is one of the strangest things about running a small business: the numbers can look healthy right up until the day they don’t.
Part of the issue is that owners are trained, often without realising it, to watch the wrong figures. Revenue gets celebrated. Profit gets discussed at year-end. Meanwhile the slower, messier metric that actually decides whether a business …
